Serendipity and Social Media: WIIFY (What’s In It For You?)

Posted on 04 May 2009

So I propose, WIIFY (What’s In It For You) as the new standard by witch to judge your own “SOCIAL” media participation.

How do I provide YOU-centered content? What do I create that might make you SMILE. Not buy something from me, or promote me, but merely a smile on YOUR FACE. That gives me energy and ideas for 1000 more WIIFY engagements. And personally here’s how I have been implementing it (not consciously until just now) on Twitter.

My Tweets fall in two main categories.

1. Links and Information that YOU can use. (Because I am into social media I try and make my learnings available to everyone I come in contact with. In fact I would guess I am overly enthusiastic about social media and I want to share EVERYTHING rather than miss that one little spark that might light you up.)

2. Links or thoughts that might make you smile. Beautiful images, random thoughts, Twitter Joker stuff, jokes (but not really the kind you forward around in emails to folks), songs that have struck me a certain way (and I try to add how the moment or music resonates with me – blip.fm), poetry (see haiku 2 twitter, songwriting (ways that I express myself both positive and negative sides of life experience), RTing stuff that resonates with me, promoting other’s ideas, and finally just simple serendipitous joy! (and no I did not spell that correctly the first time, but WordPress didn’t know the word either… so there! AND if I can’t spell it I’d better do a good job of explaining what I mean. Oh heck, let’s let the social mob do that for us, Wikipedia says “Serendipity is the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely.”

@jmacofearth
Read the entire post on Uber.la http://bit.ly/WIIFY